Privacy Policy

1. Who we are

The Mirror Television Company Ltd, trading as The Mirror TV Company, operates the website mirrortvcompany.com and is the data controller responsible for personal information collected through it.

Company number 17419362. Registered office: Office 4, Acorn Business Centre, Ablewell Street, Walsall, WS1 2EG, United Kingdom.

If you have any questions about this policy or how we handle your information, please contact us at sales@mirrortvcompany.com.

2. Information we may collect

Depending on how you use the website, we may collect:

• your name
• your email address
• a profile image or avatar, where supplied through Google sign-in
• authentication and account identifiers
• account role and profile information
• saved Mirror TV configurations and configurator selections associated with your account
• order information, including the configuration ordered and its price
• frame sample order information, including which frame samples you bought and the postal address we sent them to
• billing and contact information
• delivery address information
• fulfilment and installation information where you supply it, including access details and any photographs you send us
• payment-related confirmation information provided by our payment processor, such as payment status and a payment reference
• enquiries and contact messages
• website journey and attribution information, including landing page, referring page, campaign tags and Google advertising click identifiers such as gclid, gbraid or wbraid
• basic technical and security information such as IP address, browser and device data, and session information, where generated by the platform we use

We do not receive or store full payment card numbers or card security codes. Card details are entered directly with our payment processor.

3. Google Sign-In

If you choose “Sign in with Google”, we may receive from Google:

• your Google account email address
• your name and basic profile information
• your profile image, if available
• a Google authentication identifier

We use this information only to:

• create and authenticate your Mirror TV Company account
• maintain the security of your account
• identify your saved configurations, orders and account information

We do not request or receive access to Gmail, your Google contacts, Google Drive or any other Google data.

4. How we use personal information

• to provide and operate the website
• to authenticate users
• to provide customer and administrator accounts
• to respond to your enquiries
• to save your Mirror TV configurations and account information
• to process and manage orders, including payment confirmation and delivery or installation arrangements
• to show you your orders and their progress in your account
• to send transactional order emails and customer service communications
• for security and fraud prevention
• to meet legal and accounting obligations
• to improve and develop our service
• to understand which visits, enquiries and orders resulted from our advertising, and to measure advertising performance

5. Legal bases for processing

Under UK data protection law we rely on the following legal bases:

• performance of a contract, or taking steps you request before entering into a contract
• our legitimate interests in operating, securing and improving our website and business
• compliance with our legal obligations
• your consent, where we specifically ask for it

6. Service providers

Trusted technology and service providers process information on our behalf, including providers of hosting, authentication, payment processing, email delivery and customer communications. This currently includes Google (for Google sign-in, website analytics and Google Ads measurement), Stripe (as our payment service provider), our hosting and authentication infrastructure provider, and the service used to send transactional order and customer service emails.

Payments are processed by Stripe. Card details are entered directly with Stripe; we receive confirmation of the payment and a payment reference, not your full card number or security code.

We do not sell your personal information.

7. International processing

Some of our technology providers may process information outside the United Kingdom. Where that happens, appropriate safeguards are used where required by UK data protection law.

8. Data retention

We keep personal information only as long as reasonably necessary for the purpose it was collected for, for account and security requirements, and to meet our legal obligations.

Attribution records may be retained with an enquiry, quotation or order so we can keep an accurate record of how that customer journey began. We periodically review these records and delete or anonymise them when they are no longer needed for measurement, customer service, accounting or legal requirements.

9. Cookies and local storage

We may use essential cookies, local storage and session technologies to keep you signed in, maintain security and your session, and remember necessary website state.

Browser storage is also used to retain your configurator selections for a limited period, so you can leave and resume an unfinished Mirror TV configuration. This stored configuration holds your design selections only, not your personal details.

We also measure how the website is used so we can improve it, including pages viewed, where visits came from, device type and coarse region. We retain the first source that brought a browser to the website and separately record its latest source. If that visit leads to an enquiry, quotation or order, a fixed copy of that attribution can follow the customer journey so later visits do not rewrite its origin.

When advertising measurement is enabled, this can include Google Ads campaign tags and click identifiers such as gclid, gbraid or wbraid. After a genuine paid order, we may send Google the click identifier, order reference, purchase time, GBP value and currency so Google Ads can match the sale to an advert and avoid duplicate uploads. Where enabled and permitted, contact details may instead be normalised, securely hashed in the browser or on our server, and sent through Google's designated conversion-matching fields; they are not placed in page addresses or ordinary analytics event details.

Website statistics and advertising measurement are switched on by default. You can switch either category off at any time, free of charge, from “Privacy & cookies” in the website footer. Your choice is remembered on your device and applies immediately to new measurement and conversion reporting. We do not replay advertising events that were blocked while advertising measurement was off.

10. Your UK data protection rights

Where applicable, you have the right to:

• access the personal information we hold about you
• have inaccurate information corrected
• ask for your information to be deleted
• ask us to restrict processing
• object to processing
• request portability of your information
• withdraw consent where processing is based on consent

To exercise any of these rights, contact support@mirrortvcompany.com.

If you are in the UK and are unhappy with how we have handled your information, you may also complain to the Information Commissioner’s Office (ICO).

11. Security

We use reasonable technical and organisational safeguards to protect personal information, including managed authentication, access controls and restricted access to administrative tools. No online service can be completely secure, but we take appropriate steps to protect your information.

12. Changes to this policy

We may update this policy from time to time. The date at the top of this page shows when it was last updated. Last updated: 5 October 2026.